Building a Strong Foundation

Fundraising for Nonprofits

Preface

Acknowledgments

Chapter 1. The Context of Fundraising Current Patterns of Giving Understanding Why People Give Understanding Why People Do Not Give Changing Donor Demographics The Ethics of Fundraising References

Chapter 2. The Process of Fundraising Fundraisers Wear Many Hats Developing a Donor Base and Cultivating Donor Relationships Prospect Tracking Preparing Your Organization to Raise Funds Launching a Fundraising Campaign Making the Case for Support Goal Setting and the Gift Pyramid Developing Diverse and Layered Fundraising Strategies The Importance of Diversification Acknowledgment and Stewardship References

Chapter 3. Fundamentals of Planned Giving
by June Steel The Advantages of Planned Giving The Role of Planned Giving in Your Nonprofit The Nuts and Bolts of a Planned Giving Program Soliciting and Stewarding Planned Gifts Planned Giving Instruments Conclusion References

Chapter 4. Basics of Prospect Research The Process of Researching Individual Prospects Additional Reference Materials Ethical Considerations References

Chapter 5. Special Events Special Events Have Multiple Purposes The Costs of Special Events The Potential Pitfalls of Special Events Deciding to Engage in Special Event Fundraising Planning Your Special Event Tax Considerations in Special Events Examples of Successful Special Events Conclusion References

Chapter 6. Cause-Related Marketing Cause-Related Marketing: Definitions and Criticisms Examples of Cause-Related Marketing Magnitude of Cause-Related Marketing Selection of Cause-Related Marketing Partners Key Success Factors in Cause-Related Marketing Cause-Related Marketing Agreements Conclusion References

Chapter 7. Putting It All Together: An Overview Appendix A: Resources for Nonprofit Fundraisers Appendix B: The Foundation Center Library Services Appendix C: The Compleat Professional's Library

Index

About the Authors