Preface Acknowledgments
Chapter 1. The Context of Fundraising Current Patterns of Giving Understanding
Why People Give Understanding Why People Do Not Give Changing Donor Demographics The
Ethics of Fundraising References
Chapter 2. The Process of Fundraising Fundraisers Wear Many Hats Developing a
Donor Base and Cultivating Donor Relationships Prospect Tracking Preparing Your
Organization to Raise Funds Launching a Fundraising Campaign Making the Case for Support
Goal Setting and the Gift Pyramid Developing Diverse and Layered Fundraising Strategies
The Importance of Diversification Acknowledgment and Stewardship References
Chapter 3. Fundamentals of Planned Giving
by June Steel The Advantages of Planned Giving The Role of Planned Giving in Your
Nonprofit The Nuts and Bolts of a Planned Giving Program Soliciting and Stewarding Planned
Gifts Planned Giving Instruments Conclusion References
Chapter 4. Basics of Prospect Research The Process of Researching Individual
Prospects Additional Reference Materials Ethical Considerations References
Chapter 5. Special Events Special Events Have Multiple Purposes The Costs of
Special Events The Potential Pitfalls of Special Events Deciding to Engage in Special
Event Fundraising Planning Your Special Event Tax Considerations in Special Events
Examples of Successful Special Events Conclusion References
Chapter 6. Cause-Related Marketing Cause-Related Marketing: Definitions and
Criticisms Examples of Cause-Related Marketing Magnitude of Cause-Related Marketing
Selection of Cause-Related Marketing Partners Key Success Factors in Cause-Related
Marketing Cause-Related Marketing Agreements Conclusion References
Chapter 7. Putting It All Together: An Overview Appendix A: Resources for
Nonprofit Fundraisers Appendix B: The Foundation Center Library Services Appendix C: The
Compleat Professional's Library
Index
About the Authors
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