"This is a very thorough, informative source about the many facets of fundraising. It
encompasses the spectrum of viewpoints from the highly technical to the emotionally
charged: It gets behind the 'how to' and explains motivations."This book is for
people who are very serious about fundraising and for organizations whose existence
depends on significant voluntary support. It is not for the timid.
"A terrific handbook for the professional and the lay leader."
Pat Purcell Wahlen
Director of Development
The Cleveland Orchestra
"A rich source of practical ideas on fundraising. This book is well-suited for an
organizational environment characterized by performance-based contracting and
diversification of services."
Peter J. Pecora, PhD
The Casey Family Program and University of Washington
"Finally! A top notch, comprehensive, and user-friendly guide on fundraising
geared to the special needs of nonprofits. The book offers a context and framework for
fundraising to assist in understanding the why of fundraising. And it offers practical
applications, tools, and resources to take the fundraiser through the actual how of
fundraising, from conceptualization to implementation."
Gail Lauck Kurtz, ACSW
Executive Director
Southeastern Network of Youth and Family Services
"A wonderful contribution to the field. Easy to read, insightful, and helpful.
Talks in plain terms stressing relationship building as the primary ingredient to a
successful fundraising program."
Carol A. Phillips
Director of Development and Public Relations
The Walker Home and School
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